How Digital Marketing changed the B2B Customer Experience

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It’s the great debate:  Has the use of Digital Marketing such as email, texting, and social media changed the customer experience for the worse or for the better?

For the most part, we are in “Camp Better”. 

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Are you reading the right reviews?

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When it comes to purchasing new products – whether it’s toys, a new dishwasher, or even a pair of jeans, many people immediately hop online to scour the web for reviews. They want to see the good, the bad, and the experiences of other users. After all, people review just about everything – right?

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