Most businesses know they need a digital presence to promote their brand, and many have extended that brand strategy into the social media space. Applications such as Facebook, Twitter, Instagram, Pinterest, SnapChat, Yelp, and LinkedIn are growing in popularity.
But are you maximizing those spaces or do you just have a “spot”?
Here are some tips that will help give you a boost!
Remember your brand is more than your logo
Although your logo is a vital part of your brand, your brand is so much more than that. It’s the values you hold as a business, the way you communicate with your employees and customers, the approach you take, and the benefits you provide. That means any content you create for social media should have those aspects built in. You need to be consistent and comprehensive — Make all of your social media posts support your brand values.
Create content that adds true, lasting value for your customers and your prospects!
Although you’re trying to reach potential customers, the last thing they want is to be “sold to.” Instead, you need to create content that informs, educates, entertains, or inspires — You need to “add value.” That might be solving a problem, providing interesting news and information, teaching a skill, or sharing something interactive. Whatever it is, ask the question “What are people going to get out of this?” The answer always needs to be something other than just “Buying products or services from my business.”
Monitor and respond to customers on social media
One of the best ways to build brand awareness is to respond directly to customers on social media in a positive, helpful way. Monitor social media networks for mentions of your brand and react quickly, politely, and well. A two-way conversation with customers helps to create visibility and build trust.
Of course, you also need to be aware of the negative feedback or comments. It will happen even to the best of us! What you should do is acknowledge the comment online and then take the conversation offline.
Encourage people to share your content
The power of social media is mostly through sharing. Create good reasons for people to share your content, whether that’s through promotions and discounts, information their friends will find useful, or enjoyable entertainment. Don’t forget to give back. Sharing the content of your customers and spheres of influence will help promote reciprocity. It’s all about giving to get.
Create lots of different types of content
The more types of media you can create, the greater your chance of appealing to a wide audience. People react to different types of media in various ways, so look at creating the following: Blog posts, pictures, infographics, videos, podcasts, interactive quizzes, opinion pieces, reviews, guides, and more. But don’t get overwhelmed! If you have the capacity to do video – great! If you don’t, but you do have the capacity to write amazing blog posts – stick to that until you can ramp things up. It’s more about making a great impact in a couple spots than little impact in many.
Brand your content
This might seem obvious, but make sure all your content is properly branded. That might mean a small logo in the corner of an image, or a subtle call to action on a longer piece. Tailor your branding to the type of media you’ve created.
Look beyond the traditional social networks
Although Facebook, Twitter, Instagram, and Pinterest dominate social media, you don’t just need to stick to those networks. In fact, you might get more traction on the smaller networks. Consider Reddit, Google Plus, industry forums, and more. You can easily repurpose content for different social networks, and that can really expand your range and reach. It’s important to identify WHO is on the social network to ensure you are delivering the right type of content to the members.
Following these simple guidelines will give you a big advantage when it comes to promoting your brand. Thinking about your brand as a whole, adding value, responding to customers, encouraging sharing, and creating different types of content will all help you stand out in the mind of your audience.
Vice President, Secretary