Why branding is critical now more than ever for your business

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Branding isn’t something that you just turn on and off depending on your sales numbers. After all, branding gives your audience a clear sense of purpose and well-defined roadmap of who your company is, what they do, and what your values are – in short, it’s what others think and say about your brand.

For many small business owners, focusing on their branding and marketing day in and day out just isn’t feasible – they are so busy. BUT a strong brand could be the difference between loyal customers and customers who use your business once and turn to a competitor.

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The Importance of Total Consumer Health

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If I told you that a third of consumers  admit that their knowledge of health insurance is lacking, would you be surprised? As insurance and health care becomes more and more complicated, with High Deductible Plans, Health Savings Accounts, Point of Service Plans, Preferred Provider Organizations Plans, copays, coinsurance, deductibles, premiums, etc., it’s no wonder people can’t keep up.

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Are you tracking your Net Promoter Score?

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If you are looking at the title of this blog and wondering what your Net Promoter Score is then chances are you probably aren’t tracking it, but that’s OK, because it’s really never too late to start.

First, let’s begin with the basics:

What is a Net Promoter Score? A Net Promoter Score – NPS –  measures customer experience and predicts business growth. You can calculate your NPS very simply by asking customers one simple question that they answer based on a scale of 0-10: How likely is it that you would recommend [brand] to a friend or colleague?

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The Dangers of not using a Multi Source Approach in your Business

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When it comes to choosing vendors for your business it can be easy to settle into ordering from the same ones all the time because you have a great relationship with them, their pricing is good, and they are easily able to meet your required delivery dates. What happens when they can’t deliver due to unforeseen circumstances? How will you fill orders if a vital part of your production is missing or delayed? When it comes to sourcing your vendors a multi-source approach may be your best approach.

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Non-Profits: Setting expectations with your Board of Directors

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You’ve been asked to sit on a Non-Profit Board of Directors – but do you really know what that entails?  Did the Executive Director set some clear expectations with you?  If the answer to both of those questions is “No” – you aren’t alone. 

Non-profit CEOs and Executive teams often struggle with board members either not meshing with their culture/core values or the most popular complaint is “They just aren’t active”.

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On Time Delivery Tracking and the Manufacturing Supply Chain

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When it comes to getting product to your customers there are two very important factors – Quality and On Time Delivery (OTD). Your customers want to know that they are getting the product as promised and in the time frame that they need it.

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Safety in the Workplace – the effects of fatigue and lack of sleep

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Workplace accidents are inevitable.  However, some industries can be more prone to incidents due to long shift hours or shifts that are outside of the traditional 1st shift hours of 7 a.m. to 6 p.m. Long hours coupled with short sleep duration and sleep disturbances often lead to higher risk of mistakes and mishaps. However, many accidents are avoidable when employees are alert, focused and fully engaged while performing tasks.

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Value Based Payment Reform and What You Need to Know

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Healthcare reform has been a hot topic even before the roll out of The Affordable Care Act in 2014. One of the latest ideas to take hold is Value Based Payment, quite different from the current system – Fee for Service.

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Vendor Management 101

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Most businesses use a variety of vendors to fill skill gaps within their company,  in fact many of the vendors used are critical to your day to day operations.   Vendors include services such as computer and IT support, bookkeeping, or even a graphic designer and writer. Many are key parts of your supply chain, so it’s critical they are well chosen and well managed.

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Starting a business? Here’s what you need to know

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Starting your own business can be both an exciting and scary endeavor. Not only will you need passion and perseverance to weather the ups and downs, but you’ll need to be prepared well in advance of putting up that Open Sign if you want to make it in the long run. If you are thinking about starting your own business here’s what you need to know to get started. Continue reading “Starting a business? Here’s what you need to know”