Are you tracking your Net Promoter Score?

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If you are looking at the title of this blog and wondering what your Net Promoter Score is then chances are you probably aren’t tracking it, but that’s OK, because it’s really never too late to start.

First, let’s begin with the basics:

What is a Net Promoter Score? A Net Promoter Score – NPS –  measures customer experience and predicts business growth. You can calculate your NPS very simply by asking customers one simple question that they answer based on a scale of 0-10: How likely is it that you would recommend [brand] to a friend or colleague?

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Why surveying your customers is smart business

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Feedback is one of the most important things you can receive for your business. Without it, how would you know what your customers want, what they like, what they don’t like, and what you can improve on? Living in such a quantitative world – where everything can be measured-  why wouldn’t we use the data gathered from our customers to improve how we interact with them? Continue reading “Why surveying your customers is smart business”