How to Connect with Your Customers to Increase Sales

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Every business owner wants to find a way to better connect with their customers – whether it’s on the phone, via email, or in person. It gives the company an opportunity to build rapport and learn more about their buyers – 2 key components to making a sale.

So how can you learn how to better connect and read people, especially your customers? By using the Disc system. It allows you to easily recognize personalities which leads to better communication and connections. Once you learn more about your customers, you’ll be able to better understand how they process information and make decisions – aka how to sell to them.

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Measuring Customer Lifetime Value – It’s all about the Data

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When it comes to measuring the effectiveness of marketing and customer satisfaction, data is king. One of the most important metrics to determining long-term success is measuring customer lifetime value.  

What is customer lifetime value (CLV)?

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Why branding is critical now more than ever for your business

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Branding isn’t something that you just turn on and off depending on your sales numbers. After all, branding gives your audience a clear sense of purpose and well-defined roadmap of who your company is, what they do, and what your values are – in short, it’s what others think and say about your brand.

For many small business owners, focusing on their branding and marketing day in and day out just isn’t feasible – they are so busy. BUT a strong brand could be the difference between loyal customers and customers who use your business once and turn to a competitor.

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Want to increase your sales? Learn how to read your customer’s and their personality type

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Whether you are a business owner, a salesperson, or a customer service representative, you’ve probably figured out that people hear, speak, and understand information very differently. Not surprising since every person is unique, BUT even though people make purchasing decisions very differently, they do it for the same reason. They either buy to gain pleasure or to avoid pain – that’s it!  HOW they come to those decisions and work through the process is determined by their personality.  To build those lasting relationships with customers and be able to close a sale, you must be able to read them and understand how they think and digest information. Continue reading “Want to increase your sales? Learn how to read your customer’s and their personality type”

Is your Sales Team Struggling to Meet Their Goals?

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Today’s consumers are savvy and have access to a ton of information including all that information about your competitors!  Being a salesperson in today’s global market place is very different than back in the days of Glen Gary Glen Ross – and the famed ABC of Sales (Always Be Closing).  Today, business owners and their sales teams must be digitally and socially savvy and be far more aware of not only attracting new business but retaining the clients they already have. Continue reading “Is your Sales Team Struggling to Meet Their Goals?”