How Digital Marketing changed the B2B Customer Experience

Subscribe To Our Blog

It’s the great debate:  Has the use of Digital Marketing such as email, texting, and social media changed the customer experience for the worse or for the better?

For the most part, we are in “Camp Better”. 

Continue reading “How Digital Marketing changed the B2B Customer Experience”

Health Care Marketing – What Works Best?

Subscribe To Our Blog

It’s not news to anyone living in the U.S. that our health care system is changing, evolving, and moving at lightning speed.  With rampant consolidations, rise in consumer health care costs, and the emergence of MedTech and online doctors – how do health care providers keep the customers they have and woo new ones? 

Continue reading “Health Care Marketing – What Works Best?”

Starting a business? Here’s what you need to know

Subscribe To Our Blog

Starting your own business can be both an exciting and scary endeavor. Not only will you need passion and perseverance to weather the ups and downs, but you’ll need to be prepared well in advance of putting up that Open Sign if you want to make it in the long run. If you are thinking about starting your own business here’s what you need to know to get started. Continue reading “Starting a business? Here’s what you need to know”

Should you offer free WiFi in your business?

Subscribe To Our Blog

As a business owner, providing what your customers want is vital to your business. Businesses that boast high customer satisfaction rates go above and beyond delivering their product and/or service – it’s all about the perks.  For brick and mortar businesses, one of those perks is free WiFi!  More and more types of businesses — from fast-food restaurants to laundromats — are investing in fast, free internet service for their customers. Continue reading “Should you offer free WiFi in your business?”

10 Things to Know About Starting an Online Business

Subscribe To Our Blog

Imagine working from anywhere in the world, any time you like, with just a laptop. Sounds wonderful, right? That’s life as an online business owner. Continue reading “10 Things to Know About Starting an Online Business”

5 small business start-up must do’s

We applaud the entrepreneurial spirit of those who take the plunge to start their own business. Whether you will be cleverly filling a retail niche or hanging a professional shingle, there are “must do’s” that apply to virtually all start-ups.

A key takeaway is that even if you are striking out on your own as a solo practitioner, you really do have to build a team to be effective and successful. Most of our tips involve making sure you have the right folks in place to support your nascent enterprise.

When planning your business, add these five “must do’s” to your agenda:

Continue reading “5 small business start-up must do’s”