Why branding is critical now more than ever for your business

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Branding isn’t something that you just turn on and off depending on your sales numbers. After all, branding gives your audience a clear sense of purpose and well-defined roadmap of who your company is, what they do, and what your values are – in short, it’s what others think and say about your brand.

For many small business owners, focusing on their branding and marketing day in and day out just isn’t feasible – they are so busy. BUT a strong brand could be the difference between loyal customers and customers who use your business once and turn to a competitor.

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Unexpected College Dorm Room Necessities You Didn’t Know You Needed

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It’s time to pack up and head off to Freshman year – but…what to bring?

Whether your college provides you with a checklist,  you Google it yourself, or just decide to wing it,  it’s bound to include the staples like a laptop, linens, toiletries, clothes, food, etc. But there are a few things you might not know you needed. You also might be so busy thinking about your class schedule, what your roommate will be like and what to wear on your first day, that you end up forgetting some things. 

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No Camp? No Problem! How to Entertain your Children this Summer on a Budget

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With many summer children’s camps closed, operating at a limited capacity or parent not feeling comfortable about sending children off to a crowded venue, many parents are now looking for ways to keep their kids entertained when they would normally be out of the house for the day – without breaking the bank of course.

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Secured vs. Unsecured Loans – What’s the Difference and Why Does it Matter

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When it comes to borrowing money, it’s important to understand all aspects of the loan – not just your payment amount, interest rate, and number of payments to be made. There are many different types of loans including personal loans, auto loans, consolidation loans, mortgages, home equity, etc., however they all fall into one of 2 categories: secured or unsecured.

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How to Lose Your Earnest Money Deposit and Ways to Avoid It

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There is a lot of terminology that you hear during the home buying process, and if you plan to purchase a home in the near future, you may have heard the term Earnest Money Deposit. If you haven’t or don’t quite know what it means, you’ll want to read on because it’s pretty important.

Most people must put some amount of money down on a home as a deposit when they submit a bid or offer for the home they want to buy. It’s typically written into the purchase agreement as an Earnest Money Deposit (EMD), or referred to as a good faith deposit, and it lets the seller know you are serious about your bid. This can also make your offer more attractive if there are multiple offers in place.

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Simple and Easy Weekend DIY Projects to Spruce up Your Home

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You don’t need a large budget or lengthy timeline to give your home a noticeable boost. Whether you’re looking for functional fixes, to enhance the visual appeal or just a small refresh—there are a number of ways to update your home cheaply and easily.

On television, home improvement projects go from start to finish in 60 minutes or less. Realistic? Of course not, but you don’t need to spend a lot of time to make some significant changes to your home. Here are some ideas for quick projects that can be done in a weekend that deliver big results.

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Fun Ways to Give Back to your Community this Summer

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It’s finally Summer, and even though kids have been home for a while, many families are looking to do anything but have a lazy Summer break. In between pool parties and Summer getaways, find some time to give back with these fun activities for the whole family.

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Money Management Tips to Make Your Finances Recession-Proof

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With all the uncertainties that the Corona Virus has brought, it can be hard to predict what is going to be the long-term effect on the economy. Unfortunately, if a recession does hit, it will be something beyond our control. However what we can control is how we personally respond to it and how we prepare for it.  Taking precautionary measures sooner rather than later can help you protect your finances and make them recession-proof.

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Thinking of Moving? Summer is the Best Time to Do It!

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Buying a new house is REALLY exciting, but I don’t think there are very many people who actually LIKE moving. It’s stressful, it’s time consuming, and it’s a lot of work. However, depending on the time of year, it can be a completely different experience. So, which season is the ideal season to move? We think Summer.

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Tips to Make Your Employee’s Job More Meaningful

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The average employee spends about 2,000 hours at work a year? – not counting breaks, their commute, and overtime. So how can leaders help employees find meaning at work?

Companies spend a considerable amount of time, money, and resources on creating their vision, mission, core values, etc. but they often fall to the wayside when it comes to the daily grind of the workday and their Employee Experience. Employees might eat, drink, and breathe the company’s purpose and know why they do what they do – but employees really need to feel satisfied and engaged with their jobs in order for it to feel meaningful to them.

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