Why branding is critical now more than ever for your business

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Branding isn’t something that you just turn on and off depending on your sales numbers. After all, branding gives your audience a clear sense of purpose and well-defined roadmap of who your company is, what they do, and what your values are – in short, it’s what others think and say about your brand.

For many small business owners, focusing on their branding and marketing day in and day out just isn’t feasible – they are so busy. BUT a strong brand could be the difference between loyal customers and customers who use your business once and turn to a competitor.

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Money Management Tips to Make Your Finances Recession-Proof

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With all the uncertainties that the Corona Virus has brought, it can be hard to predict what is going to be the long-term effect on the economy. Unfortunately, if a recession does hit, it will be something beyond our control. However what we can control is how we personally respond to it and how we prepare for it.  Taking precautionary measures sooner rather than later can help you protect your finances and make them recession-proof.

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Tips for Small Businesses to Survive the Coronavirus

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The only certainty right now when it comes to the Coronavirus (COVID-19) is that currently, everything is uncertain. Several local and state governments have issued a shelter in place orders asking people to remain home and only go out for the essentials. Many small, local businesses are feeling this stress as they have been forced to lay off employees, adjust their hours or services, or even close their doors for an indefinite amount of time.

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