Want to increase your sales? Learn how to read your customer’s and their personality type

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Whether you are a business owner, a salesperson, or a customer service representative, you’ve probably figured out that people hear, speak, and understand information very differently. Not surprising since every person is unique, BUT even though people make purchasing decisions very differently, they do it for the same reason. They either buy to gain pleasure or to avoid pain – that’s it!  HOW they come to those decisions and work through the process is determined by their personality.  To build those lasting relationships with customers and be able to close a sale, you must be able to read them and understand how they think and digest information. Continue reading “Want to increase your sales? Learn how to read your customer’s and their personality type”

Furry Friends Welcomed!

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We were so excited when Janet Marlow of Pet Acoustics agreed to be a part of our Locally Owned, Locally Grown campaign for the bank as she and Rigby are two of our favorite clients!  Sure, many banks have treats for furry friends at the drive-up window, but we can proudly say that Rigby joins us in the lobby from time to time and it makes our day! Continue reading “Furry Friends Welcomed!”