Why branding is critical now more than ever for your business

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Branding isn’t something that you just turn on and off depending on your sales numbers. After all, branding gives your audience a clear sense of purpose and well-defined roadmap of who your company is, what they do, and what your values are – in short, it’s what others think and say about your brand.

For many small business owners, focusing on their branding and marketing day in and day out just isn’t feasible – they are so busy. BUT a strong brand could be the difference between loyal customers and customers who use your business once and turn to a competitor.

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Fundraising Tips to Help Boost your Nonprofit’s Donations

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Many nonprofits, especially smaller organizations, struggle with finding fundraising ideas that will make a big impact, but don’t require an army to pull off or huge overhead. It’s no secret that nonprofits rely on effective fundraising to fulfill their missions, that’s why it’s vital for these organizations to build lasting relationships with donors.

Often times nonprofit organizations, executive directors, and board members need some quick fundraising ideas to get some funds in the door to cover operational costs, start a longer-term campaign, get through a mid-campaign slump, or for an emergency situation. Fundraisers need to be engaging enough to get people involved and get them involved quickly.

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Health Care Marketing – What Works Best?

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It’s not news to anyone living in the U.S. that our health care system is changing, evolving, and moving at lightning speed.  With rampant consolidations, rise in consumer health care costs, and the emergence of MedTech and online doctors – how do health care providers keep the customers they have and woo new ones? 

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Could Your Business Be Franchised?

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You’ve made your business successful – you’ve grown it, nurtured it, and put in the blood, sweat, and tears. You’ve been through the ups and the downs, learned how to run it with your eyes closed, and know everything right down to the smallest detail, from what you need to order each month to who you need to employ and when. Continue reading “Could Your Business Be Franchised?”

Easy Ways to Increase Your Brand Awareness Using Social Media

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Most businesses know they need a digital presence to promote their brand, and many have extended that brand strategy into the social media space.  Applications such as Facebook, Twitter, Instagram, Pinterest, SnapChat, Yelp, and LinkedIn are growing in popularity.

But are you maximizing those spaces or do you just have a “spot”? Continue reading “Easy Ways to Increase Your Brand Awareness Using Social Media”