Are you tracking your Net Promoter Score?

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If you are looking at the title of this blog and wondering what your Net Promoter Score is then chances are you probably aren’t tracking it, but that’s OK, because it’s really never too late to start.

First, let’s begin with the basics:

What is a Net Promoter Score? A Net Promoter Score – NPS –  measures customer experience and predicts business growth. You can calculate your NPS very simply by asking customers one simple question that they answer based on a scale of 0-10: How likely is it that you would recommend [brand] to a friend or colleague?

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Health Care Marketing – What Works Best?

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It’s not news to anyone living in the U.S. that our health care system is changing, evolving, and moving at lightning speed.  With rampant consolidations, rise in consumer health care costs, and the emergence of MedTech and online doctors – how do health care providers keep the customers they have and woo new ones? 

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