Why branding is critical now more than ever for your business

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Branding isn’t something that you just turn on and off depending on your sales numbers. After all, branding gives your audience a clear sense of purpose and well-defined roadmap of who your company is, what they do, and what your values are – in short, it’s what others think and say about your brand.

For many small business owners, focusing on their branding and marketing day in and day out just isn’t feasible – they are so busy. BUT a strong brand could be the difference between loyal customers and customers who use your business once and turn to a competitor.

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How to Boost Workplace Positivity

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Have you noticed that smiling (and yawning) are contagious and not just when passing someone in the grocery store or holding the door open at your local coffee shop, but at the workplace too. We spend so many hours of our lives at work and with our coworkers, often more than we do with our families and friends. In general, people tend to gravitate towards positive and happy people and avoid the grumpy and negative people. If you’ve made a resolution this year to rid yourself of negativity and be more positive, here are some awesome phrases you can start using in the workplace to help show your appreciation, encouragement, and even trust in others. Management role not required to use these!

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