Why branding is critical now more than ever for your business

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Branding isn’t something that you just turn on and off depending on your sales numbers. After all, branding gives your audience a clear sense of purpose and well-defined roadmap of who your company is, what they do, and what your values are – in short, it’s what others think and say about your brand.

For many small business owners, focusing on their branding and marketing day in and day out just isn’t feasible – they are so busy. BUT a strong brand could be the difference between loyal customers and customers who use your business once and turn to a competitor.

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Secured vs. Unsecured Loans – What’s the Difference and Why Does it Matter

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When it comes to borrowing money, it’s important to understand all aspects of the loan – not just your payment amount, interest rate, and number of payments to be made. There are many different types of loans including personal loans, auto loans, consolidation loans, mortgages, home equity, etc., however they all fall into one of 2 categories: secured or unsecured.

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Simple and Easy Weekend DIY Projects to Spruce up Your Home

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You don’t need a large budget or lengthy timeline to give your home a noticeable boost. Whether you’re looking for functional fixes, to enhance the visual appeal or just a small refresh—there are a number of ways to update your home cheaply and easily.

On television, home improvement projects go from start to finish in 60 minutes or less. Realistic? Of course not, but you don’t need to spend a lot of time to make some significant changes to your home. Here are some ideas for quick projects that can be done in a weekend that deliver big results.

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Fun Ways to Give Back to your Community this Summer

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It’s finally Summer, and even though kids have been home for a while, many families are looking to do anything but have a lazy Summer break. In between pool parties and Summer getaways, find some time to give back with these fun activities for the whole family.

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Money Management Tips to Make Your Finances Recession-Proof

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With all the uncertainties that the Corona Virus has brought, it can be hard to predict what is going to be the long-term effect on the economy. Unfortunately, if a recession does hit, it will be something beyond our control. However what we can control is how we personally respond to it and how we prepare for it.  Taking precautionary measures sooner rather than later can help you protect your finances and make them recession-proof.

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Thinking of Moving? Summer is the Best Time to Do It!

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Buying a new house is REALLY exciting, but I don’t think there are very many people who actually LIKE moving. It’s stressful, it’s time consuming, and it’s a lot of work. However, depending on the time of year, it can be a completely different experience. So, which season is the ideal season to move? We think Summer.

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Tips to Make Your Employee’s Job More Meaningful

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The average employee spends about 2,000 hours at work a year? – not counting breaks, their commute, and overtime. So how can leaders help employees find meaning at work?

Companies spend a considerable amount of time, money, and resources on creating their vision, mission, core values, etc. but they often fall to the wayside when it comes to the daily grind of the workday and their Employee Experience. Employees might eat, drink, and breathe the company’s purpose and know why they do what they do – but employees really need to feel satisfied and engaged with their jobs in order for it to feel meaningful to them.

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Simple and Easy Ways to Celebrate Earth Day

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When it comes to doing your part to help save the Earth, a little goes a long way. Even though we only celebrate Earth Day once a year, there are a lot of lifestyle changes that you can make that are simple and easy and will benefit Mother Earth all year long.

Now, if you live in CT, chances are you have already started using your reusable bags instead of paying 10 cents for a plastic bag. But here are some other great ways to do your part in helping to save the Earth.

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Tips for Small Businesses to Survive the Coronavirus

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The only certainty right now when it comes to the Coronavirus (COVID-19) is that currently, everything is uncertain. Several local and state governments have issued a shelter in place orders asking people to remain home and only go out for the essentials. Many small, local businesses are feeling this stress as they have been forced to lay off employees, adjust their hours or services, or even close their doors for an indefinite amount of time.

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Savings and Retirement Tips: Pay off your Mortgage Early or Invest?

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When it comes to saving money, especially for your future, it can be hard to decide where to put that money to get the best bang for your buck. If you have loans, like a mortgage, you might consider an early pay-off. What feels better than being debt free, right? But building wealth can be tricky.

When it comes to saving money, interest rates rule the world. You want your money to earn more than it would cost you elsewhere. So, if your rate of return on investing is more than you would save in paying down interest, then investing would earn you more money and be a smarter option. However, if your mortgage interest rate is higher than your rate of return on investing, then you would save more money by paying down aggressively on your mortgage instead.

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