Health Care Marketing – What Works Best?

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It’s not news to anyone living in the U.S. that our health care system is changing, evolving, and moving at lightning speed.  With rampant consolidations, rise in consumer health care costs, and the emergence of MedTech and online doctors – how do health care providers keep the customers they have and woo new ones? 

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Identifying Phishers, Scammers and the “Alleged Debt Collectors”

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Hackers and scammers have honed their craft to the level that even the savviest become victims.  From spoofed email accounts from well-known banks and credit card institutions alerting individuals their account has been compromised to robo-phone dialers with local numbers who appear to know quite a bit about you – the situation with ID theft and social engineering is only going to get worse.

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On Time Delivery Tracking and the Manufacturing Supply Chain

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When it comes to getting product to your customers there are two very important factors – Quality and On Time Delivery (OTD). Your customers want to know that they are getting the product as promised and in the time frame that they need it.

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The Effect of Telemedicine in Today’s Health Care Marketplace

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Health care as we know it is changing and due to the political nature of the subject matter, no one can really predict where we will be over the next couple of years.  What we DO know is that technology is becoming increasingly an option to serve the public and save dollars for both the patient and the industry as a whole.  Telemedicine is one such technology that was once an option only for the minority– private physicians on call for the wealthy or delivering medical access to people living in remote areas – but has now become very widespread to just about any demographic.

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Non-Profits: Telling your Story and Increasing Donations

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Being involved in a non-profit is a great way to give back to the community – whether you are the founder, an employee, a volunteer, or a board member – each role is just as important as the next. While the responsibilies may vary, one thing that every role has in common is raising awareness within the community about the non-profit. Unlike for-profit businesses, most non-profits need to market their vision, mission and services to not only the people they serve, but to those who support them – their donors. 

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Making the transition from recent college grad to full time employee

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Being a new graduate is an exciting time. You have accomplished a huge goal by earning your diploma and are ready to start the next chapter. Transitioning from student to full time employee is not always easy so here are some tips to help you navigate the process:

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Value Based Payment Reform and What You Need to Know

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Healthcare reform has been a hot topic even before the roll out of The Affordable Care Act in 2014. One of the latest ideas to take hold is Value Based Payment, quite different from the current system – Fee for Service.

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Are you reading the right reviews?

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When it comes to purchasing new products – whether it’s toys, a new dishwasher, or even a pair of jeans, many people immediately hop online to scour the web for reviews. They want to see the good, the bad, and the experiences of other users. After all, people review just about everything – right?

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Senior Living Facilities: Will Supply Meet Demand?

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It seems like more and more senior living facilities and 55+ communities are being built and filling up as quickly as the owners announce availability.  Not too long ago senior living facilities along with skilled nursing and assisted living centers focused solely on providing health services for those at an advanced age.  However, it’s become so much more than that over the years and senior living facilities are becoming the new norm. The Baby Boomers are exiting the workforce, selling their homes, and heading into their Golden Years.  They, and their children, are looking for simple and safe community of their peers. The type of facility they choose is usually based on quality of their health, proximity to family, and their budget.

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