Are you making these team huddle mistakes?

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Whether you are meeting virtually or in person, one of the hardest parts of working in a team is coordinating and aligning each individual’s effort. Even with everyone on the team working hard and trying to be as productive as possible to get a project or goal completed, you may find that team members are crossing paths, duplicating efforts, or fighting over resources. If the team isn’t constantly in disarray and not working cohesively, the team and said projects will go nowhere fast.

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Going beyond “How are you doing?” – Alternatives to Starting Your Business Conversations

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Is it starting to feel like the movie Groundhog Day every time you have a Zoom meeting or phone call? It feels like every conversation starts off the same way: “How are you doing? Everyone safe and healthy?” The responses often feel the same: “Hanging in there. We’re doing OK. How about you?”, etc. It’s become a script of sorts that everyone is repeating.

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Why branding is critical now more than ever for your business

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Branding isn’t something that you just turn on and off depending on your sales numbers. After all, branding gives your audience a clear sense of purpose and well-defined roadmap of who your company is, what they do, and what your values are – in short, it’s what others think and say about your brand.

For many small business owners, focusing on their branding and marketing day in and day out just isn’t feasible – they are so busy. BUT a strong brand could be the difference between loyal customers and customers who use your business once and turn to a competitor.

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No Camp? No Problem! How to Entertain your Children this Summer on a Budget

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With many summer children’s camps closed, operating at a limited capacity or parent not feeling comfortable about sending children off to a crowded venue, many parents are now looking for ways to keep their kids entertained when they would normally be out of the house for the day – without breaking the bank of course.

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Fun Ways to Give Back to your Community this Summer

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It’s finally Summer, and even though kids have been home for a while, many families are looking to do anything but have a lazy Summer break. In between pool parties and Summer getaways, find some time to give back with these fun activities for the whole family.

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Tips to Make Your Employee’s Job More Meaningful

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The average employee spends about 2,000 hours at work a year? – not counting breaks, their commute, and overtime. So how can leaders help employees find meaning at work?

Companies spend a considerable amount of time, money, and resources on creating their vision, mission, core values, etc. but they often fall to the wayside when it comes to the daily grind of the workday and their Employee Experience. Employees might eat, drink, and breathe the company’s purpose and know why they do what they do – but employees really need to feel satisfied and engaged with their jobs in order for it to feel meaningful to them.

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Simple and Fun Family Friendly Outdoor Activities

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If being cooped up in the house all Winter followed by the COVID-19 quarantine has you and your family climbing the walls, you aren’t alone. With more temperate weather finally here, it’s important to get some fresh air, expend some energy, and of course, stay safe while doing it.

It may be a while before some of the normal Spring and Summer activities are safe and reopened for the public to take advantage of, but you are only limited by your imagination. Here are some fun, simple, and safe activities that you and your family can do – some even in your own backyard!

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What is Formjacking and How Can I Protect Myself?

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Have you heard of formjacking? I’m going to go out on a limb here and say probably not. Formjacking is probably the biggest type of credit card cybertheft you’ve never heard of. It’s a relatively new form of digital information theft caused by hacker attacks on commercial websites involved in e-commerce and other activities that collect customers’ personal information.

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Are you Feeling the Love? How to Improve Customer Retention and Appreciation

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When it comes to the customer journey – the stages your customer goes through from learning about you to becoming a brand ambassador – one of the most critical stages is retention.  Getting the first sale from a customer is great, but the goal is to have “sticky” customers – people who come back over and over and even recommend you to others.

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Simple and Easy Ways to Celebrate Earth Day

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When it comes to doing your part to help save the Earth, a little goes a long way. Even though we only celebrate Earth Day once a year, there are a lot of lifestyle changes that you can make that are simple and easy and will benefit Mother Earth all year long.

Now, if you live in CT, chances are you have already started using your reusable bags instead of paying 10 cents for a plastic bag. But here are some other great ways to do your part in helping to save the Earth.

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