Measuring Customer Lifetime Value – It’s all about the Data

Subscribe To Our Blog

When it comes to measuring the effectiveness of marketing and customer satisfaction, data is king. One of the most important metrics to determining long-term success is measuring customer lifetime value.  

What is customer lifetime value (CLV)?

Continue reading “Measuring Customer Lifetime Value – It’s all about the Data”

Teaching Your Teens about Credit

Subscribe To Our Blog

If your teenagers are like many, they probably think they already know the ins and outs of just about everything including money and credit.  They are yearning for their first debit and/or credit card, thinking about buying their first car and also looking at college and the dollars associated with a 4-year degree.

Continue reading “Teaching Your Teens about Credit”

How to Support Local Restaurants without Blowing Your Budget

Subscribe To Our Blog

This past year has taken its toll on a lot of people and businesses. One industry that’s suffered a lot is the restaurant industry. With hundreds of restaurant businesses closing their doors, it’s important to help support your favorite local eateries so that they can continue to serve their delicious meals and treats to the community.

Continue reading “How to Support Local Restaurants without Blowing Your Budget”

How to Decide Which Charity Your Small Business Will Support

Subscribe To Our Blog

Just because you are a small business, doesn’t mean you can’t make a big impact on local charities. In fact, about 75% of small businesses donate to charities every year. Small businesses play an important role in building their communities and serving those in need. As an owner, you are probably approached a few times a year by several non-profits in your area looking for some donation dollars to help them continue to do their good work. Of course, you can’t donate to everyone, so it’s important to donate to those charities that make the most sense for you and your business.

Continue reading “How to Decide Which Charity Your Small Business Will Support”

The Importance of Having Proper Insurance Coverage

Subscribe To Our Blog

When it comes to insurance, it’s one of those things that many people have a love hate relationship with. It’s great when you need it, but it’s often one of those expenses many people see as an opportunity to skimp on to save a few bucks. Afterall, how often do you really make a claim? If you don’t have the right coverage, it could cost you thousands!

Continue reading “The Importance of Having Proper Insurance Coverage”

Are you making these team huddle mistakes?

Subscribe To Our Blog

Whether you are meeting virtually or in person, one of the hardest parts of working in a team is coordinating and aligning each individual’s effort. Even with everyone on the team working hard and trying to be as productive as possible to get a project or goal completed, you may find that team members are crossing paths, duplicating efforts, or fighting over resources. If the team isn’t constantly in disarray and not working cohesively, the team and said projects will go nowhere fast.

Continue reading “Are you making these team huddle mistakes?”

Going beyond “How are you doing?” – Alternatives to Starting Your Business Conversations

Subscribe To Our Blog

Is it starting to feel like the movie Groundhog Day every time you have a Zoom meeting or phone call? It feels like every conversation starts off the same way: “How are you doing? Everyone safe and healthy?” The responses often feel the same: “Hanging in there. We’re doing OK. How about you?”, etc. It’s become a script of sorts that everyone is repeating.

Continue reading “Going beyond “How are you doing?” – Alternatives to Starting Your Business Conversations”

Why branding is critical now more than ever for your business

Subscribe To Our Blog

Branding isn’t something that you just turn on and off depending on your sales numbers. After all, branding gives your audience a clear sense of purpose and well-defined roadmap of who your company is, what they do, and what your values are – in short, it’s what others think and say about your brand.

For many small business owners, focusing on their branding and marketing day in and day out just isn’t feasible – they are so busy. BUT a strong brand could be the difference between loyal customers and customers who use your business once and turn to a competitor.

Continue reading “Why branding is critical now more than ever for your business”

No Camp? No Problem! How to Entertain your Children this Summer on a Budget

Subscribe To Our Blog

With many summer children’s camps closed, operating at a limited capacity or parent not feeling comfortable about sending children off to a crowded venue, many parents are now looking for ways to keep their kids entertained when they would normally be out of the house for the day – without breaking the bank of course.

Continue reading “No Camp? No Problem! How to Entertain your Children this Summer on a Budget”

Fun Ways to Give Back to your Community this Summer

Subscribe To Our Blog

It’s finally Summer, and even though kids have been home for a while, many families are looking to do anything but have a lazy Summer break. In between pool parties and Summer getaways, find some time to give back with these fun activities for the whole family.

Continue reading “Fun Ways to Give Back to your Community this Summer”