How to Connect with Your Customers to Increase Sales

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Every business owner wants to find a way to better connect with their customers – whether it’s on the phone, via email, or in person. It gives the company an opportunity to build rapport and learn more about their buyers – 2 key components to making a sale.

So how can you learn how to better connect and read people, especially your customers? By using the Disc system. It allows you to easily recognize personalities which leads to better communication and connections. Once you learn more about your customers, you’ll be able to better understand how they process information and make decisions – aka how to sell to them.

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6 Essential Documents You’ll Need When Applying for a Business Loan

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One of the most common ways to invest in your business is by applying for a business loan. Whether it’s to buy new equipment, purchase inventory, or upgrade software and systems – a business loan  can give you some financial stability and an opportunity for growth and expansion.  The loan process can be a bit overwhelming if you’ve never applied for a loan before or if your paperwork isn’t organized.

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Measuring Customer Lifetime Value – It’s all about the Data

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When it comes to measuring the effectiveness of marketing and customer satisfaction, data is king. One of the most important metrics to determining long-term success is measuring customer lifetime value.  

What is customer lifetime value (CLV)?

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How to Easily Build Your Business Credit

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When it comes to obtaining funding for your business – a line of credit, SBA loan, or financing to buy equipment or inventory – having a strong business credit score can make all the difference in getting approved. Obtaining a solid business credit score is a little more complicated than just paying your loans on time. Unlike personal credit, it can take much longer to build your business credit since not all loans or vendor report to credit agencies.

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How to Choose the Right Social Media Platform for Your Small Business

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Social media is one of the best tools out there for digital marketing and growing your business. From free to paid options, it’s the perfect way to increase visibility, gain a loyal fan base, increase awareness, and share information.

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Is it Time to Rethink Your Business Entity?

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When you first launch your business, there is a lot riding on the entity type that you choose. How you structure your business affects your legal liability, tax obligations, the potential for growth, and compliance rules and regulations that you need to follow. To make it just a tad more complex, the business entity that you choose when you start your business, may not be the correct choice to continue with as the company changes and grows.

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How to Decide Which Charity Your Small Business Will Support

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Just because you are a small business, doesn’t mean you can’t make a big impact on local charities. In fact, about 75% of small businesses donate to charities every year. Small businesses play an important role in building their communities and serving those in need. As an owner, you are probably approached a few times a year by several non-profits in your area looking for some donation dollars to help them continue to do their good work. Of course, you can’t donate to everyone, so it’s important to donate to those charities that make the most sense for you and your business.

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The Importance of Having Proper Insurance Coverage

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When it comes to insurance, it’s one of those things that many people have a love hate relationship with. It’s great when you need it, but it’s often one of those expenses many people see as an opportunity to skimp on to save a few bucks. Afterall, how often do you really make a claim? If you don’t have the right coverage, it could cost you thousands!

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Starting a Business After Retirement – Why Not?!

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If you are thinking about starting a business after retirement, you aren’t alone, in fact, it’s a growing trend. The National Bureau of Economic Research estimates that about 25% of workers between 50-59, 46% of workers between 65-69, and 68% of workers between 75-79 are all self-employed. In fact, workers that fall into these age groups have higher self-employment rates than all workers under the age of 50 – only 20% are self-employed.

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The Age of the Freelancer – Why to Hire One and How to Find the Right One

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The concept of hiring freelancers to handle projects or certain responsibilities is nothing new, however, it’s become very popular over the past decade. There are a few factors that have made the freelancer worker more popular – one major factor –  fewer Americans are embracing the traditional 9-5 job career path.

In 2014, there were 53 million freelancers in American – in 2020, it’s estimated to be 57 million or about 35% of American workers. Freelancers love the freedom of making their own hours, working where they want (no cubicles for them), and being able to pick and choose their own projects.

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