4 things to check when hiring new employees

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With the unemployment rate at an all-time low and more jobs available than qualified people, hiring managers are having a hard time filling open positions with qualified candidates. With the use of Applicant Tracking Systems (ATS), employers can use technology to weed through hundreds, sometimes thousands of applications to try to find the best candidates in the quickest and easiest way. Continue reading “4 things to check when hiring new employees”

Why surveying your customers is smart business

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Feedback is one of the most important things you can receive for your business. Without it, how would you know what your customers want, what they like, what they don’t like, and what you can improve on? Living in such a quantitative world – where everything can be measured-  why wouldn’t we use the data gathered from our customers to improve how we interact with them? Continue reading “Why surveying your customers is smart business”

Starting a business? Here’s what you need to know

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Starting your own business can be both an exciting and scary endeavor. Not only will you need passion and perseverance to weather the ups and downs, but you’ll need to be prepared well in advance of putting up that Open Sign if you want to make it in the long run. If you are thinking about starting your own business here’s what you need to know to get started. Continue reading “Starting a business? Here’s what you need to know”

7 Ways to Protect Your Personal Data

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It seems keeping your personal information safe these days is like a full time job. From managing all your online accounts to monitoring your credit to validating what is spam. We live in an online global economy. Gone are the days where you can trust every email, every phone call and every piece of snail mail.  Unfortunately, we must be on high alert 24/7, but it shouldn’t be a full-time job just protecting your personal information! Continue reading “7 Ways to Protect Your Personal Data”

September is National Preparedness Month. How is your business preparing?

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If you haven’t heard about National Preparedness Month, which was started in 2004, now it the perfect time to learn about it and implement some of the key principles within your business. Even though the whole month of September is designated as National Preparedness Month, that doesn’t mean you should only revisit your emergency plans at that time, it’s a yearlong endeavor that takes some organization and teamwork. Even with warnings from the news and weather channels, you still never truly know when disaster will strike and the severity of the situation.    Continue reading “September is National Preparedness Month. How is your business preparing?”

Business card or Personal credit card – which should you use for your business?

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If you own your own business, it’s only a matter of time before you’ll need a credit card to charge expenses. But should you get a Business card instead of using a Personal one? The basic function of the cards work the same – you’ll have a credit line, interest rate, and earn certain perks based on the card you choose. However, there a few differences to take into consideration before sending in that credit app. Continue reading “Business card or Personal credit card – which should you use for your business?”

Want to increase your sales? Learn how to read your customer’s and their personality type

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Whether you are a business owner, a salesperson, or a customer service representative, you’ve probably figured out that people hear, speak, and understand information very differently. Not surprising since every person is unique, BUT even though people make purchasing decisions very differently, they do it for the same reason. They either buy to gain pleasure or to avoid pain – that’s it!  HOW they come to those decisions and work through the process is determined by their personality.  To build those lasting relationships with customers and be able to close a sale, you must be able to read them and understand how they think and digest information. Continue reading “Want to increase your sales? Learn how to read your customer’s and their personality type”

Should you offer free WiFi in your business?

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As a business owner, providing what your customers want is vital to your business. Businesses that boast high customer satisfaction rates go above and beyond delivering their product and/or service – it’s all about the perks.  For brick and mortar businesses, one of those perks is free WiFi!  More and more types of businesses — from fast-food restaurants to laundromats — are investing in fast, free internet service for their customers. Continue reading “Should you offer free WiFi in your business?”

Why your bank wants to see an updated business plan before giving you a business loan

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You’ve been in business for years, you’ve got a solid Profit and Loss Statement, so why is your bank asking for an updated business plan before providing you with a loan? Well, to simplify it, even though you’ve known your cousin Sharon for 30+ years, you probably wouldn’t loan her thousands of dollars without asking her what she plans to use it for, how risky a venture it is, and how she plans to pay it back. It’s kind of the same theory. Even though your company isn’t a start-up, you’ve been known in the community for years, there is still a risk for the bank in lending your business the money. Continue reading “Why your bank wants to see an updated business plan before giving you a business loan”