Social media is one of the best tools out there for digital marketing and growing your business. From free to paid options, it’s the perfect way to increase visibility, gain a loyal fan base, increase awareness, and share information.Continue reading “How to Choose the Right Social Media Platform for Your Small Business”
When you first launch your business, there is a lot riding on the entity type that you choose. How you structure your business affects your legal liability, tax obligations, the potential for growth, and compliance rules and regulations that you need to follow. To make it just a tad more complex, the business entity that you choose when you start your business, may not be the correct choice to continue with as the company changes and grows.Continue reading “Is it Time to Rethink Your Business Entity?”
Just because you are a small business, doesn’t mean you can’t make a big impact on local charities. In fact, about 75% of small businesses donate to charities every year. Small businesses play an important role in building their communities and serving those in need. As an owner, you are probably approached a few times a year by several non-profits in your area looking for some donation dollars to help them continue to do their good work. Of course, you can’t donate to everyone, so it’s important to donate to those charities that make the most sense for you and your business.Continue reading “How to Decide Which Charity Your Small Business Will Support”
When it comes to insurance, it’s one of those things that many people have a love hate relationship with. It’s great when you need it, but it’s often one of those expenses many people see as an opportunity to skimp on to save a few bucks. Afterall, how often do you really make a claim? If you don’t have the right coverage, it could cost you thousands!Continue reading “The Importance of Having Proper Insurance Coverage”
If you are thinking about starting a business after retirement, you aren’t alone, in fact, it’s a growing trend. The National Bureau of Economic Research estimates that about 25% of workers between 50-59, 46% of workers between 65-69, and 68% of workers between 75-79 are all self-employed. In fact, workers that fall into these age groups have higher self-employment rates than all workers under the age of 50 – only 20% are self-employed.Continue reading “Starting a Business After Retirement – Why Not?!”
The concept of hiring freelancers to handle projects or certain responsibilities is nothing new, however, it’s become very popular over the past decade. There are a few factors that have made the freelancer worker more popular – one major factor – fewer Americans are embracing the traditional 9-5 job career path.
In 2014, there were 53 million freelancers in American – in 2020, it’s estimated to be 57 million or about 35% of American workers. Freelancers love the freedom of making their own hours, working where they want (no cubicles for them), and being able to pick and choose their own projects.Continue reading “The Age of the Freelancer – Why to Hire One and How to Find the Right One”
Whether you are meeting virtually or in person, one of the hardest parts of working in a team is coordinating and aligning each individual’s effort. Even with everyone on the team working hard and trying to be as productive as possible to get a project or goal completed, you may find that team members are crossing paths, duplicating efforts, or fighting over resources. If the team isn’t constantly in disarray and not working cohesively, the team and said projects will go nowhere fast.Continue reading “Are you making these team huddle mistakes?”
Is it starting to feel like the movie Groundhog Day every time you have a Zoom meeting or phone call? It feels like every conversation starts off the same way: “How are you doing? Everyone safe and healthy?” The responses often feel the same: “Hanging in there. We’re doing OK. How about you?”, etc. It’s become a script of sorts that everyone is repeating.Continue reading “Going beyond “How are you doing?” – Alternatives to Starting Your Business Conversations”
Branding isn’t something that you just turn on and off depending on your sales numbers. After all, branding gives your audience a clear sense of purpose and well-defined roadmap of who your company is, what they do, and what your values are – in short, it’s what others think and say about your brand.
For many small business owners, focusing on their branding and marketing day in and day out just isn’t feasible – they are so busy. BUT a strong brand could be the difference between loyal customers and customers who use your business once and turn to a competitor.Continue reading “Why branding is critical now more than ever for your business”
When it comes to borrowing money, it’s important to understand all aspects of the loan – not just your payment amount, interest rate, and number of payments to be made. There are many different types of loans including personal loans, auto loans, consolidation loans, mortgages, home equity, etc., however they all fall into one of 2 categories: secured or unsecured.Continue reading “Secured vs. Unsecured Loans – What’s the Difference and Why Does it Matter”