Non-Profits: Setting expectations with your Board of Directors

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You’ve been asked to sit on a Non-Profit Board of Directors – but do you really know what that entails?  Did the Executive Director set some clear expectations with you?  If the answer to both of those questions is “No” – you aren’t alone. 

Non-profit CEOs and Executive teams often struggle with board members either not meshing with their culture/core values or the most popular complaint is “They just aren’t active”.

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How Digital Marketing changed the B2B Customer Experience

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It’s the great debate:  Has the use of Digital Marketing such as email, texting, and social media changed the customer experience for the worse or for the better?

For the most part, we are in “Camp Better”. 

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What Type of Mortgage is right for you?

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When it comes to buying a home, most people  know there are a few different mortgage options to choose from, but many don’t understand that there are actually quite a few options that vary depending on your situation. Once you’ve taken care of the homework – setting a budget, figuring out a down payment, and reviewing your credit, you’ll have a better idea of what loan works best for your needs.

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Health Care Marketing – What Works Best?

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It’s not news to anyone living in the U.S. that our health care system is changing, evolving, and moving at lightning speed.  With rampant consolidations, rise in consumer health care costs, and the emergence of MedTech and online doctors – how do health care providers keep the customers they have and woo new ones? 

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